Our SEO agency Bromley creates SEO strategies very carefully. Google looks for specific signals related to your website. We look at on-page SEO and off-Page SEO factors.
On the site: how well the website is built, how well it is structured, how easy it is for humans to navigate, how compelling the content is for users, and what the content means in general terms We also look at what how secure your site is, how fast it runs, and how fast Google spiders move around and index all of your content.
Off-site SEO: Broadly related to the number of other websites linking to it. Find out the quality of the sites linking to you, how relevant those sites are to your niche or business, and which pages they link to. Also where the traffic is coming from etc, also look at the social media signals.
Therefore, you should check as many boxes as possible in the excellent column next to each of these points.
Keyword Research: To start your SEO project, you first need to identify the keywords that people are searching for in your niche. You’d be surprised at some of the keyword combinations people use. That’s why it’s important to systematically consider all options and variations when creating your initial list. From there, we work with you to identify your top goals and optimize your most important landing pages accordingly. You can then target high-quality long-tail keyword combinations through content marketing campaigns (more on that below).
SEO Site Audit: You need to make sure your website code checks all the right SEO signal boxes. You’d be surprised how many web designers/developers still don’t write their code in a Google-compatible way to this day. That’s why we examine your site to make sure it’s running in a technically proficient manner. We look at meta tags, structured data, security, site speed, crawlability, and more. We work with your web developer to fix any issues we identify or do for you. Either way, we maximize your chances of ranking higher in organic search results. It is important that you send all the appropriate signals to Google to maximize your privacy.
Competitor Analysis: Find out what your competitors are doing well and rank it. We’ll take a look at the sites that link to them and why. Then, sideline the sites that are likely to do your competitors more harm than good, while developing a plan of attack to approach the sites that link to you as well. We also explore more losing exposure opportunities and develop game plans to take advantage of such opportunities.
Content marketing planning and implementation: Once you know the long-tail keywords to target and the publishers you want to reach, you can start working on your content. This is an important area of any SEO campaign and should not be overlooked. We want to create compelling, informative, interesting and linkable content. Optimize your keywords to rank for them. And do it naturally so that humans can read it correctly.
Planning and implementation of relationship marketing: Once the content is created and the publishing goals and contacts are planned, it is time to get to work. Start building relationships with publishers that offer the best ROI for your time investment. Such relationships build quality links and help your content rank higher on Google. We’ll probably add some paid social amplification as a good way to help get your best content going viral and in front of the widest possible audience.